Industry
Technology
Go-to-market, pricing and organisation design for companies that build faster than they decide.
Technology companies are usually good at building and worse at deciding what to stop building. At most stages the useful question is not what the product could do but which customers it has to be right for, and which ones it is allowed to disappoint.
Where we work
Go-to-market and pricing, platform and build-versus-buy decisions, engineering organisation design, and diligence for the people buying or backing the result.
